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☆ Tommy Hilfiger’s homecoming show sets stage for all-American new chapter
  + stars: | 2024-02-13 | by ( Nick Remsen | ) edition.cnn.com   time to read: +8 min
CNN —Tommy Hilfiger has set the stage for a new chapter at his eponymous megabrand — and he did so by coming home. Filippo Fior/Tommy Hilfiger Filippo Fior/Tommy Hilfiger Filippo Fior/Tommy Hilfiger Filippo Fior/Tommy Hilfiger Filippo Fior/Tommy Hilfiger Filippo Fior/Tommy Hilfiger Filippo Fior/Tommy Hilfiger Filippo Fior/Tommy Hilfiger Filippo Fior/Tommy Hilfiger Filippo Fior/Tommy Hilfiger Filippo Fior/Tommy Hilfiger Filippo Fior/Tommy Hilfiger Filippo Fior/Tommy Hilfiger Filippo Fior/Tommy Hilfiger Filippo Fior/Tommy Hilfiger Filippo Fior/Tommy Hilfiger Filippo Fior/Tommy Hilfiger Filippo Fior/Tommy Hilfiger Filippo Fior/Tommy Hilfiger Filippo Fior/Tommy Hilfiger Filippo Fior/Tommy Hilfiger Filippo Fior/Tommy Hilfiger Filippo Fior/Tommy Hilfiger Filippo Fior/Tommy Hilfiger Filippo Fior/Tommy Hilfiger Filippo Fior/Tommy Hilfiger Filippo Fior/Tommy Hilfiger Filippo Fior/Tommy Hilfiger Filippo Fior/Tommy Hilfiger Filippo Fior/Tommy Hilfiger In photos: Looks from Tommy Hilfiger's "elevated" Fall-Winter 2024 fashion show Prev NextFrom streetwear to sailing gear to sporty and preppy, often with a frisson of celebrity, it’s this lifestyle-driven approach, which is perhaps less about the fashion than it is the feeling, that is the key to Hilfiger’s modern — and continued — success. Elliot Grainge and Sofia Richie Grainge attend Hilfiger's show. Richie Grainge herself has evolved her stylistic approach from an ostentatious Los Angeleno verve into a look that’s more low-key highbrow. “Sofia is a style icon, and she’s also just an incredible person.”Gigi Hadid and Tommy Hilfiger walk the runway at the Tommy Hilfiger's Fall-Winter 2018 show during Milan Fashion Week on February 25, 2018.
Persons: Tommy Hilfiger, —, Hilfiger, ”, ” Tommy Hilfiger, Robert R, McElroy, à, Filippo Fior, Tommy Hilfiger Filippo Fior, Tommy Hilfiger's, Sofia Richie Grainge, Tommy, Damson Idris, Sonam Kampoor, Noah Beck, Jacob Rott, Chris Appleton, Halima Aden, Jasmine Tookes, Elsa Hosk, Elliot Grainge, Rob Berry, Kelly Rutherford, Lily van der, Blake Lively, Serena, Richie Grainge, ” Hilfiger, “, she’ll, Gigi Hadid, she’s, ” Gigi Hadid, Daniele Venturelli, Richie, we’ve, We’ve, Thomas Iannaccone, Corey Tenold, Hilfiger’s, NYFW, ebullience Organizations: CNN, Oyster, Grand Central, New, Hilfiger, HBO, Warner Bros ., verve, Milan, Penske Media, New York Locations: New York, Madison, New York City, —, Sofia, “ Sofia, American
☆ Inside how Cash App is redefining company merch with an in-house fashion line that includes $300 ponchos and handmade crochet cardigans
  + stars: | 2022-09-21 | by ( Asia Martin | Carter Johnson | ) www.businessinsider.com   time to read: +7 min
Cash App launched a new clothing brand, Cash by Cash App, during the pandemic. In a bid to stand out in a crowded payments market, Cash App launched a fashion brand, Cash by Cash App, in 2020.he line initially offered athleisure styling amid the pandemic. Then, last November, Cash App worked with rapper Megan Thee Stallion on an outside, limited-edition collection that Liang Shi, head of Cash by Cash App said sold out of the few hundred units created. Three women model Cash App robes and Fenty Beauty leisure wear at Afterpay, Cash App & Tidal's Front Row To NYFW Party on September 13, 2022, in New York City. Cash App's Ferdon said that Cash by Cash App "is pretty well integrated" into the company's broader payments "ecosystem."
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